State Farm

#WorryFree Celebrations

Agency

AlmaDDB

Overview

The World Cup is a celebration that should be free of unnecessary worries. We wanted to encourage fans to celebrate every goal and every moment like there’s no tomorrow and without a care – because State Farm has them covered.

We’ll sweat the small stuff, and the big stuff, so you can enjoy the good stuff.

Digital Approach: “Make your soccer celebrations last longer.”

Tv Spot

 

Digital Launch Intro

Mobile Site

Desktop Site