Concept & Art Direction
“Don’t Live Life Without it” – The first global launch in American Express’ history.
This idea celebrates the unique role American Express plays in helping consumers balance work and life.
The platform included changes to the brand’s visual identity, a series of big billboards in line with the new brand messaging that includes a hand-drawn American Express card featuring consumers at the center – reinforcing the idea that they are at the center of everything the brand does – in video and OOH executions in major cities around the globe.
American Express backs those who live life forward to help them achieve their dreams. So they donated their main outdoor advertising spaces to emerging artists from all over the Country.