Role
Creative
Client
American Express
Agency
McgarryBowen
Don’t Live Life Without It
“Don’t
Live Life Without it”
The first global launch in American Express’ history.
This idea celebrates the unique role American Express plays in helping consumers balance work and life.
The platform included changes to the brand’s visual identity, a series of big billboards in line with the new brand messaging that includes a hand-drawn American Express card featuring consumers at the center – reinforcing the idea that they are at the center of everything the brand does – in video and OOH executions in major cities around the globe.
Backing Billboard
American Express backs those who live life forward to help them achieve their dreams. So they donated their main outdoor advertising spaces to emerging artists including Tiffany Alfonseca, Hisham, Dave Singley, Sylvia Ji, Josie Portillo and Leah Tinari, with a series of beautiful, hand-painted billboards across New York, Los Angeles and London.
