Coca Cola

‎Taste The Feeling

Agency

Y&R

Overview

When it comes to soccer, sometimes words can’t express our passion. So during Copa America, Coca-Cola invited fans to Share a Coke and a song that expressed their feelings during the matches. Songs like: “We are the champions”, “All I do is win”, “Proud to be an American”, “Stand junto a mi”, “Best day ever” and much more.

With a limited budget we were able to deliver 3 Hero videos (:60, :30, :15), 18 different vignettes and a variety of different formats that translated into 100+ content pieces, including our very own emoji for Twitter. #CopaCocaCola

Social Media Cuts