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Taste The Feeling – Andres Schiling
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Taste The Feeling

Role
Creative
Client
Coke
Director
Simon Brand
Agency
VMLY&R

When it comes to soccer, sometimes words can’t express our passion. So during Copa America, Coca-Cola invited fans to Share a Coke and a song that expressed their feelings during the matches. Songs like: “We are the champions”, “All I do is win”, “Proud to be an American”, “Stand junto a mi”, “Best day ever” and much more.

With a limited budget we were able to deliver 3 Hero videos (:60, :30, :15), 18 different vignettes and a variety of different formats that translated into 100+ content pieces, including our very own emoji for Twitter. #CopaCocaCola