Oscar Mayer

#ForTheLoveOfHotDogs

Agency

McGarryBowen

Recognition

2018 EFFIE  | Bronze

Overview

Oscar Mayer updated their entire line of hot dogs and made it their summer mission to put one in every hand across America. From New York to Alaska and everywhere in between, the only way to do it was to go big. So we designed, built, and introduced the new WienerFleet.

The campaign was covered in a total of more than 1,500 outlets. The hashtag #ForTheLoveOfHotDogs was used more than 18,800 times across social platforms, earning over 1.3 billion impressions. On YouTube, the video of the Wienermobile’s Alaska journey received more than 8.3 million views.

As part of the mission, we transformed Twitter into a tool for people to request a visit from the Wienermobile and try the new hot dogs.

As of June, Oscar Mayer hot dog sales had risen 4.4% since the campaign’s kickoff.