Oscar Mayer

#ForTheLoveOfHotDogs

Overview

frau weicht treffen aus Oscar Mayer updated their entire line of hot dogs and made it their summer mission to put one in every hand across America. From New York to Alaska and everywhere in between, the only way to do it was to go big. So we designed, built, and introduced the WienerFleet.

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http://comfycozycouture.com/CCC/kipiwer/2463 The campaign was covered in a total of more than 1,500 outlets. The hashtag #ForTheLoveOfHotDogs was used more than 18,800 times across social platforms. On YouTube, the video of the Wienermobile’s Alaska journey received more than 7.2 million views.

enter As of June, Oscar Mayer hot dog sales had risen 4.4% since the campaign’s May 1 kickoff.

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