Marriott 

#GoldenRule

Agency

McGarryBowen

Overview

To become fully human is so much more than simply going about our day; it is about serving others and treating them with kindness.

Marriott’s new global campaign, unsurprisingly, focuses on the Golden Rule (“Do unto others as you would have them do unto you,”) championing basic human kindness, respect and dignity in a series of spots and a celebratory print promoting the brand’s above-and-beyond hospitality.

What Does It Mean To Be Fully Human?

From an interview with philosopher and social innovator Jean Vanier – founder of L’Arche Community – to Nicky Gumbel. Footage repurposed from our #GoldenRule campaign.