Goodyear

Miles of Stories

Agency

AlmaDDB

Featured

Overview

During our lives we are in continuous motion; constantly we cross paths that lead us to accomplish and achieve our destination.

Miles of Stories is a new campaign and brand communication of Goodyear in Latin America that focuses on people’s dreams.

Recognition

  • The American Advertising Awards: Gold, Silver / Integrated Campaign
  • Stevie Award: Silver
  • Media LatAm Awards: Silver

Dotan’s Story

TV Spot

Dotan’s story begins with a dream, the dream of a young man who decided to change his life and embark on a journey through America with his piano and his canine companion, Brando.

His passion for music led him to leave home and make his dream reality: travel, meet people and make music.

webisodes

photography

Miles of Stories

ArtBasel

Miles of Stories inspired artists from Argentina, Brazil, Colombia, Mexico, Uruguay and Venezuela. More than 40 pieces of unique and original art were produced with wheels, tires and dreams.

Among the artists were Agustina Casas Sere-Leguizamon, recognized for its contemporary work and different forms of representation.