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Strip Down to Naked – Andres Schiling
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Strip Down to Naked

Role
Creative
Client
PepsiCo
Agency
Cramer-Krasselt

“Strip Down to Naked”
inspires people to escape
from everyday life –
stripping away the
unwanted, the hassles of
the daily routine – and
instead do what makes
them feel good.

STRIP AWAY THE UNWANTED WORLD

The brand’s mission was to bring that feel good power of nature to people. So what’s the provocative angle? What if we did a striptease? Strip away the unwanted world.

Michel and Olivier Gondry got on board to direct a crazy production all around – from the huge set pieces to an entire knitted wall, they build these massive sets in nature and used practical effects to strip them away, all shot in South Africa.

The World

BACKSTAGE