“Strip Down to Naked” inspires people to escape from everyday life – stripping away the unwanted, the hassles of the daily routine – and instead do what makes them feel good.
STRIP AWAY THE UNWANTED WORLD
The brand’s mission was to bring that feel good power of nature to people. So what’s the provocative angle? What if we did a striptease? Strip away the unwanted world.
Michel and Olivier Gondry got on board to direct a crazy production all around – from the huge set pieces to an entire knitted wall, they build these massive sets in nature and used practical effects to strip them away, all shot in South Africa.