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#4THE♥OFHOTDOGS – Andres Schiling
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#4THE♥OFHOTDOGS

Role
Creative
Client
Oscar Mayer
Agency
McgarryBowen

For The
Love Of Hotdogs

Oscar Mayer updated their entire line of hot dogs and made it their summer mission to put one in every hand across America. In a bid to steer away from the norm, we went to one of the most remote towns in the United States: Whittier, Alaska.

Only accessible by a 2.5 mile tunnel, with extreme weather conditions and a population of just only 220, we were the only brand to visit Whittier; so it’s no surprise that they were immensely excited and jumped at the chance to engage with the fun stunt.

The
Wiener Fleet

From New York to Alaska and everywhere in between, the only way to do it was to go big. So we designed, built, and introduced the new WienerFleet.

The campaign was covered in a total of more than 1,500 outlets. The hashtag #ForTheLoveOfHotDogs was used more than 18,800 times across social platforms, earning over 1.3 billion impressions. As part of the mission, we transformed Twitter into a tool for people to request a visit from the Wienermobile.

And if you like pretty big numbers,
we've made a video case: