Woody saw greatness in Buzz. Sully depended on Mike and Mr. Incredible was even more powerful because Elastigirl had his back. While the stories may be different, the truth is the same: it’s about friends helping their friends be their best.
Our OOH campaign is a minimalistic approach on the characters to their simplest form, concentrating on the dominate features to celebrate friendship and beyond.
Walt Disney World
Powerful forces keep families from bonding these days: overworked, on-the-go parents, distracted kids on their phones, family members living far away.
To bring them back together, we introduced two real-life families to an even more powerful force – Walt Disney World – and created +50 original pieces of social content.