The Fastest Spot



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Overview How do we convince listeners that FedEx has faster service than its competitors? By creating the fastest spot in the history of the company.

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linked here We created a series of bite-sized spots specifically for digital radio. Considering 93% of Millennials listen to music with headphones (Source:comScore), we utilized binaural recording, a method of recording sound that uses 2 microphones to send different sounds to the left and right channels. This allowed us to create a unique experience that efficiently communicated to our audience that FedEx is always faster.

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