The Fastest Spot


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aldara cream uk How do we convince listeners that FedEx has faster service than its competitors? By creating the fastest spot in the history of the company.

lamisil canada interview We created a series of bite-sized spots specifically for digital radio. Considering 93% of Millennials listen to music with headphones (Source:comScore), we utilized binaural recording, a method of recording sound that uses 2 microphones to send different sounds to the left and right channels. This allowed us to create a unique experience that efficiently communicated to our audience that FedEx is always faster.

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