Every athlete remembers the moment where they truly fell in love with their sport.

To further inspire the next generation to strive for greatness, BODYARMOR launched a social media series titled “Blood, Sweat, and Tears”. This series highlighted the relentless daily grind and unwavering passion of its athletes, including Joe Burrow of the Cincinnati Bengals, CeeDee Lamb of the Dallas Cowboys, Christian McCaffrey of the San Francisco 49ers, Bryce Young of the Carolina Panthers. Through raw and authentic storytelling, these athletes shared the sacrifices and triumphs that defined their careers, encouraging fans to chase their dreams with the same level of intensity and determination.