CALL A TIMEOUT AGAINST HATE
We turned the timeout gesture in sports into a symbol for standing up against hate.
In an election year, hate is escalating, and divisions are deepening. We used to be united by our differences; now we’re united in hate. How can we inspire people to stand against all forms of hate?
In sports, a timeout is a moment to regroup when things aren’t going well. Right now, the world needs that moment.
We turned the timeout into a rallying cry against hate. This isn’t just a pause; it’s a call to change the momentum. For the first time, every major sports league in North America has joined forces in the Timeout Against Hate campaign, featuring famous athletes and coaches. Our film is playing in stadiums after a timeout is called and on network broadcasts, urging fans to join the movement by calling a #timeoutagainsthate.
VML
Client: FCAS
Director: Stuart Mclntyre