TEA IS FOR TRYING
Keep tea drinkers on a path of discovery.
In the wake of a brand refresh, Gold Peak Tea was ready to try something new. So we built an entire campaign around the idea of š„tryingš§ ātaking bold steps and discovering unexpected delights.
To guide tea drinkers on this journey of discovery, we found someone known for trying a thing or two: drummer, frontman of The Roots, DJ, author, Oscar winner & director and a foodie…
QUESTLOVE
VML
Client: Coke
Director: Cameron Harris