#4THE♥
OFHOTDOGS
A campaign to get Oscar Mayer hot dogs in every hand.
From one of the most remote towns in the United States: Whittier, Alaska to New York and everywhere in between, our mission was put one 🌭 in every hand across America.
So we designed, built, and introduced the new WienerFleet.
The hashtag #ForTheLoveOfHotDogs was used more than 18,8K times across social platforms, earning over 1.3 billion impressions. As part of the mission, we transformed Twitter into a tool for people to request a visit from the Wienermobile.
Effies
WE TURNED NAPKINS INTO A BILL OF RIGHTS FOR UNDOCUMENTED IMMIGRANTS.
The Florida Immigrant Coalition (FLIC) works to inform immigrants of their rights but undocumented immigrants are hard to reach and generally distrust authorities and institutions.
We knew there was a familiar and dependable environment where undocumented immigrants feel safe and valued, their local community restaurants.
So we turned the humble napkin into a bill of rights to be distributed through restaurants, food trucks and local markets. A trusted way to reach them with the information they need to know.