#4THE♥
OFHOTDOGS
A campaign to get Oscar Mayer hot dogs in every hand.
From one of the most remote towns in the United States: Whittier, Alaska to New York and everywhere in between, our mission was put one 🌭 in every hand across America.
So we designed, built, and introduced the new WienerFleet.
The hashtag #ForTheLoveOfHotDogs was used more than 18,8K times across social platforms, earning over 1.3 billion impressions. As part of the mission, we transformed Twitter into a tool for people to request a visit from the Wienermobile.
Dentsu
Client: Oscar Mayer