PIXAR✪FEST

Woody saw greatness in Buzz. Sully depended on Mike and Mr. Incredible was even more powerful because Elastigirl had his back. While the stories may be different, the truth is the same: it’s about friends helping their friends be their best.

This OOH campaign was a minimalistic approach on the characters to their simplest form, concentrating on the dominate features to celebrate friendship and beyond.