Woody saw greatness in Buzz. Sully depended on Mike and Mr. Incredible was even more powerful because Elastigirl had his back. While the stories may be different, the truth is the same: it’s about friends helping their friends be their best.

This OOH campaign was a minimalistic approach on the characters to their simplest form, concentrating on the dominate features to celebrate friendship and beyond.

The Florida Immigrant Coalition (FLIC) works to inform immigrants of their rights but undocumented immigrants are hard to reach and generally distrust authorities and institutions.

We knew there was a familiar and dependable environment where undocumented immigrants feel safe and valued, their local community restaurants.

So we turned the humble napkin into a bill of rights to be distributed through restaurants, food trucks and local markets. A trusted way to reach them with the information they need to know.