What happens when the consequences of drinking and driving are staring right back at you?

To give a new perspective about the consequences of drinking and driving, we took a real convicted felon, Kris Caudilla, in prison for impaired driving manslaughter and had him tell his story to people through a bar bathroom mirror. So viewers could come face-to-face with real consequences of drinking and driving.

The project took close to two years to finish and included: searching thousands of prison records, writing tons of letters to prisoners, multiple prison visits, all to find the right person to deliver this very important message.

The video has been shared by 12+ million people worldwide, it has been used by police departments, schools and universities in the US and the around the world, winning the Grand Prix Prize of the UNICEF Global Road Safety Film Festival.

Highlights: Views, shares and coverage in over 50 countries • Over 200MM views • A global audience of 160+MM.