Role
Creative
Client
wesavelives.org
Agency
VMLY&R
Reflections From Inside
A Project
That took close to two years to finish and included: searching thousands of prison records, writing tons of letters to prisoners, multiple prison visits, all to find the right person to deliver this very important message. So far the video has been shared by 12 million people worldwide, it has been used by police departments, schools and universities in the US and the around the world, winning the Grand Prix Prize of the UNICEF Global Road Safety Film Festival.
200
OVER 200 MILLION VIEWS
30
MEDIA COVERAGE IN OVER 30 COUNTRIES
160
A GLOBAL AUDIENCE OF OVER 160 MILLION
“A haunting anti-drunk driving campaign that will get drivers thinking."
