TEA IS FOR TRYING

In the wake of a brand refresh, Gold Peak Tea was ready to try something new. So we built an entire campaign around the idea of 🔥trying🧊 —taking bold steps and discovering unexpected delights.

To guide tea drinkers on this journey of discovery, we found someone known for trying a thing or two: drummer, frontman of The Roots, DJ, author, Oscar winner & director and a foodie…

QUESTLOVE