In the wake of a brand refresh, Gold Peak Tea was ready to try something new. So we built an entire campaign around the idea of 🔥trying🧊 —taking bold steps and discovering unexpected delights.

To guide tea drinkers on this journey of discovery, we found someone known for trying a thing or two: drummer, frontman of The Roots, DJ, author, Oscar winner & director and a foodie…

QUESTLOVE

The Florida Immigrant Coalition (FLIC) works to inform immigrants of their rights but undocumented immigrants are hard to reach and generally distrust authorities and institutions.

We knew there was a familiar and dependable environment where undocumented immigrants feel safe and valued, their local community restaurants.

So we turned the humble napkin into a bill of rights to be distributed through restaurants, food trucks and local markets. A trusted way to reach them with the information they need to know.