The brand’s mission was to bring that feel good power of nature to people. The provocative concept? Stripping away the unwanted to reveal a pure, natural world.

Directed by Michel and Olivier Gondry, the production was a spectacle of creativity. Massive, hand-crafted sets—including a knitted wall—were built in South Africa’s stunning landscapes. Using practical effects, they stripped these elements away to unveil the beauty of nature, creating an unforgettable visual experience.