THE NAPKINS OF RIGHTS
We turned napkins into a bill of rights for undocumented immigrants.
The Florida Immigrant Coalition (FLIC) works to inform immigrants of their rights but undocumented immigrants are hard to reach and generally distrust authorities and institutions.
We knew there was a familiar and dependable environment where undocumented immigrants feel safe and valued, their local community restaurants.
So we turned the humble napkin into a bill of rights to be distributed through restaurants, food trucks and local markets. A trusted way to reach them with the information they need to know. The napkins contain a QR code that offers more information. And they are available for wholesale directly to restaurants.
VML
Client: FLIC
Cannes Lions • D&AD • LIA • Clios • Effie • WARC
NAPKINS ARE STILL BEEN DISTRIBUTED THROUGH TRUSTED COMMUNITY RESTAURANTS ACROSS THE COUNTRY TO GET ALL IMMIGRANTS THE INFORMATION THEY REALLY NEED:
